About Yuvaan
To create jewellery that feels like it already belongs to your story.
I’m Jiya Bhatia, and I founded Yuvaan in Mumbai. What started as just putting myself and my pieces out there turned into years of laughter, learning and growing. And somehow, through all of it, a family.
Jiya
Why Yuvaan
The kind of piece that feels familiar. Like something passed down.
Growing up, heirloom jewellery felt magical, but also distant and out of reach for so many of us. With Yuvaan, I’ve always hoped to create that same feeling of sentiment, beauty and permanence, just a little closer, a little more accessible, and ready to become part of new memories.
So when you wear your piece and someone stops you to ask where it’s from, I promise I’ll feel ridiculously proud.
How Yuvaan runs
Not from a catalogue. From conversations.
You send the outfit. I send clarity. And somehow, in between, a look comes together.
My phone gallery is no longer mine. It’s full of your sarees, your wedding chaos, your blouse necklines, your “urgent courier please” messages. Every piece is drafted, tweaked, made by our karigars, plated, styled and packed, and some of our favourites began with a karigar wanting to try something new.
Where it began
At the beginning of my journey with Yuvaan, I did a lot of exhibitions, in India and abroad. What I noticed most was the women in smaller cities. They were never rushed. A piece from a brand, one from street shopping, their grandmother’s necklace, and everything looked intentional. My layered necklaces began with that idea.
Since 2019
Mumbai
25,000+
customers
By hand
made by our karigars
Worldwide
shipping from Mumbai
After it leaves the studio
“Responsibility and care are the real jewellery we never take off.”
01 Before I pack it, I check everything: the clasp, the stones, the polish, the drops, even the back.
02 Then I wipe the whole piece with a clean cloth. The first fingerprints on it should be yours, not mine.
03 As the founder, my work doesn’t end at delivery. We stand by you for every after-sales need, always.
“There’s not a single moment I would change. If I had the chance, I would live it all over again, exactly the same.”
With love, Jiya